The corporate culture of the company generally takes the vision concept and criteria as the content.

1. Vision: harmonious coexistence, development and innovation.

Vision is the blueprint of a state that an organization can achieve in the future, which describes the ultimate purpose of enterprise existence. The answer is "where to go".

2. Philosophy: pursue excellence and achieve the future.

Mission refers to what kind of form or identity an organization will take to achieve its goals under such an ultimate goal. The answer is "why do we go?".

3. Criteria: honesty and faithfulness, dedication and dedication.

Values refer to the standard concept of the expected future situation based on the common vision, purpose and mission of the organization. The answer is "how to get there".